Machinery original equipment manufacturers (OEMs) deal with a difficult operating environment and hazy economic outlook while the global economy recovers from supply shocks. As with every economic cycle, the world economy will eventually recover, so manufacturers can expect to thrive in the near future.

Lack of resources and workforce, cybersecurity threats, supply chain instability, and ESG initiatives were key topics to watch in Deloitte’s 2022 Manufacturing Industry Outlook. The power of digital technology to uncover operational efficiency, seize growth possibilities, and produce long-term profitability made it another major trend that was highlighted.

OEMs that embrace digitization will improve their global distribution even without a digital marketplace. As the industry transitions to digital commerce, information sharing from distributor to OEM and gathering market research will guarantee that OEMs have a comprehensive understanding of their lead times, part pricing, and customer journey.

Excellent data analysis guarantees businesses make the best strategic choice when enhancing sales channels. Gaining more spare parts business in 2023 requires accurate and reliable data collecting.

Here are some ways to streamline your OEM parts distribution process:

Automate Complex and Time-Consuming Tasks

The OEM distribution process can be exceedingly time-consuming and resource-intensive, and you should automate these procedures to ensure your company operates properly.

Automating your distribution process with the right tools and strategies can save you time, money, and effort. For instance, you can automate the transaction process for your OEM sales, or the order fulfillment process.

You can also streamline mundane tasks by using automated software. Automation tools can complete OEM tasks and operations precisely and effectively. For instance, you could use automation software to automate the printing of invoices and the packaging of products. Advanced AI tools can also be used to handle shipments and orders.

Maximize the efficiency of your equipment.

Sourcing the highest-quality products at competitive prices from around the world.

Adopt Supply Chain Management

Many OEM parts manufacturing companies are still using traditional management processes for distribution when they should use supply chain management. This solution creates a comprehensive logistics network connecting OEM manufacturers, parts distributors, and suppliers. Supply chain management is crucial to a company’s success.

Supply chain management is efficient and effective for the OEM parts distribution process. If your supply chain is well-integrated, you can analyze the complete distribution process from beginning to end. As a result, you will observe how everything functions as a single system instead of a collection of systems. Additionally, it implies that you can spot any bottlenecks in your company’s distribution process.

Since bottlenecks can slow down the entire process and harm profitability, integrating supply chain processes is crucial. Working with a supply chain management specialist will help you find these bottlenecks and remove them before they become bigger issues. To prevent them from harming your company’s operations, you can also ensure they never happen again.

Hybridization Over Standardization

The more rigid your OEM company’s structure is, the more probable it is to collapse, given the fragmented nature of corporate growth in the digital era. Flexibility becomes the winning strategy because there is no “one true way” to scale a business effectively. Integrating two schools of thinking, such as lean and agile methodologies, is sometimes the best way to accomplish lasting scalability in the OEM parts distribution process.

Ignore Channel Distribution at Your Peril

The omnichannel trend will probably lose steam, but it’s more likely to fractal-splinter into even more channels and pathways in the long run. You risk losing clients until you catch up if they can’t at least explore your OEM parts catalogs on their preferred devices.

The concept of “going shopping” no longer requires a car or even leaving the house. If you don’t agree, you can be sure that your competitors will. Even if you don’t have any immediate intentions to scale your availability in a particular channel, you should be completely aware of the procedures required to get there.

If you settle for anything less, you can find yourself struggling with an old-fashioned website structure or converting thousands of OEM parts into digital forms manually.

Assess Your Risk Profile

Knowing the probability of a problem occurring in advance can accelerate business growth and create expanding opportunities for your OEM parts business. Are you ready to stray from your eco-friendly foundation, for instance, if profitable large-scale OEM production got your business off the ground? Research larger packaging or operations partners who can support you in sticking to your green goals if you aren’t going to budge.

Leverage Existing Systems

You can simplify your OEM parts distribution process by using existing systems. Utilizing your traditional OEM distribution network to your advantage helps speed up how your company distributes its parts. The benefit of employing existing systems is that they have previously been tried and tested and proven to function.

However, you can improve the process and identify tools to reduce the risks of mistakes and problems. You don’t need to waste time creating new systems and processes to streamline your OEM parts distribution process. For instance, your website could serve as a distribution channel. Another option is to leverage your system for OEM parts marketing or sales. Utilizing your current systems will save time and money that would otherwise be spent on new procedures.


Businesses worldwide have had a challenging year, and balancing short-term requirements with long-term growth objectives is never easy. It is challenging to replace outdated instruments and procedures with cutting-edge resources. However, there are various measures you can take to streamline your OEM parts distribution process and expand your business in a competitive market.

You are already lagging if your rivals have taken action. Give your staff the resources to increase OEM parts production more quickly and intelligently. Without much manual interaction from planners and purchasers, you can respond quickly and efficiently to support rapid expansion by minimizing manual processes.

A smart system will enable you to quickly pivot when your OEM parts business and your needs change. Integrate new techniques that can significantly impact how well you succeed in OEM parts markets.

Daniel Szwed

Resourceful and innovative Marketing Pro, with 20+ years of progressive experience in the marketing and creative technology industry. Responsible for digital and traditional marketing efforts that promotes brand awareness, increases engagement, and drives revenue.